The About Page is the hardest page for most people to write; yet it is the most important because it is the most visited page on websites and the page where prospects decide whether or not they want to work with you.
How do you decide what to include and what not to include?
How do you tell your story without sounding boring, grandiose or self-obsessed?
Mary Jane, Life Coach or John Brown, Success Coach doesn’t cut it in today’s noisy, distracted online marketplace.
Some people think their partners are their greatest admirers and better writers than them and ask them to write their About Page. While your partner may be your greatest admirer and a better writer than you, if your partner doesn’t know how to tell your story in a way that captivates your target audience, you’ve got a problem.
How do you tell your customers what it is about you that makes you perfect for them? How do you give them a clear message about what you stand for and how you’re different from your competitors?
Captivating Brand Name + Slogan
You need a captivating brand name and slogan that tells your audience who you are and what you’ve got for them. If your target audience doesn’t know who you are and what you’ve got for them, you’re not going to make any sales.
I’m an expert in archetypal branding.
I help you tell your story in your unique voice and style by guiding you on your Hero’s Journey, where we uncover your brand mentor archetype and slogan.
When you know your brand mentor archetype and slogan, you have a powerful way to connect with your target audience.
Some brand mentor archetypes and slogans I have developed:
- The Wizard Entrepreneur | Transforming Time, Energy and Money
- The Self Love Alchemist | Illuminating Your Path to Freedom
I promise an illuminating journey of self-discovery with empathy and expert guidance.
Get Crystal Clear
When you are crystal clear about your identity, your purpose (your WHY), your target audience and the value you offer, you can live the life of your dreams, while you help your customers/clients live theirs.
If you want your About Page to:
- Express your purpose and core message
- Transmit your unique voice and personality
- Deliver a brand experience that customers love
Hire me to write content that engages your audience and motivates them to buy from you.
Your About Page written for you. I’ll write or re-write it for you.
An About Page that captivates your target audience and motivates them to hire you or buy from you.
- My research based questionnaire that’s enlightening + fun to fill out
- 60 minute Skype video call or FaceTime, where I tune into your voice & get to know you
- Your About Page WRITTEN + delivered within 7 days
- 2 rounds of revisions
- 30 minute Skype video call or FaceTime to debrief and finalise project
Brock Bowen | The Wizard Entrepreneur
$250 deposit to secure your place, then final payment of $250 paid on delivery of first draft.
It’s Decision Time
You have a choice to make: Do what you’ve been doing or worse, do nothing at all. You know where that will lead. Is that really where you want to go?
Take a new action, and get a new result.
Finally get your About Page, the one that could make you wealthy – written, branded, polished…. out there captivating your audience.
Jacinda Meiklejohn | Online Wellness Coach
How it Works
#1 You pay $250 to secure your place. This deposit must be redeemed within 60 days and is non-refundable.
#2 I email you a questionnaire to complete, so I can understand who you are, what you have created, why you created it and how I can position you as an authority in your niche. I want to know how your product or program will improve the lives of your target market, what problem it solves and how it is different or better than competing products or programs.
#3 When you have paid your deposit and emailed me your completed questionnaire, we will talk on Skype video or FaceTime to discuss your project.
#4 I will email you my proposal/copywriting agreement.
#5 When you accept and sign the agreement, I start writing your About Page.
#6 Final payment is required on delivery of the first draft.
#7 You get 2 rounds of revisions
#8 We meet again on Skype or FaceTime to debrief and complete your project.