About

Sales Copywriter + Brand Storyteller

Maureen P Price, Sales Copywriter

If you’re a digital marketer or creative entrepreneur, I can help you fast track your journey from invisible and unknown to rock star marketer, with sales copywriting and brand storytelling.

I’m the author of JOIN THE REVOLUTION: How Baby Boomer Women Can Thrive in the Digital and Information Revolution and I’ve written about branding and superstars in the Huffington Post.

Gary Halbert, David Ogilvy, Dan Kennedy and Jay Abraham, the World’s Leading Marketing Authority and Creator of the Strategy of Pre-eminence, inform my work.

By studying their great contributions to the fields of copywriting, advertising and marketing and researching Internet stars like Marie Forleo, Leonie Dawson, Kimra Luna and Sandi Krakowski, I’ve uncovered the copywriting and branding strategies that have transformed everyday people into rock star marketers.

I’m a former mental health practitioner and scuba diving instructor, so I know how the mind works, especially how people process information, language and emotion.

I’m fascinated by the work of Dr Carl Jung and Joseph Campbell and I think you will be too, when you discover that Hollywood films like Star Wars are still using their ideas today and making millions. I use Joseph Campbell’s Hero’s Journey storytelling structure and Jung’s archetypes that have been further developed by marketing experts, to help you fast track your journey from invisible and unknown to rock star marketer.

 

A Defining Moment

I remember a defining moment when I was 14 years old. My sister and I were singing while Mum played the piano. I was enjoying myself when Mum said: “Shut up Maureen and let Janice sing. She’s got a better voice than you.”

I was in a state of shock. My power drained out of me and I felt shut down. I stood aside while Janice sang and I felt humiliated and upset. At the end of the song, Mum and Janice laughed at me and I felt more humiliated, more upset. I burst out crying and they kept laughing.

It took me years of personal development work to feel confident about my voice again and that was my speaking voice, not my singing voice. I used to wish that I had one of those posh British accents but I don’t and I never will.

I love my Australian accent and my loved ones do too. I’m never going to sing like Lady Gaga or Rihanna but that doesn’t matter because I’m a writer not a singer. And by the way, Janice never did become a singer and Mum apologised many years later.

 

Combining Purpose with Voice

The key thing I learned was not to compare myself with others. When I compared myself to others, I told myself that I didn’t measure up, that I wasn’t good enough and I felt drained and powerless. However, when I combined my purpose with my voice, I felt inspired and empowered.

My purpose is to inspire and empower you to express your unique voice, so you can share your gifts with your tribe.

Imagine confidently standing out in a crowded market because your gifts, purpose and personality have been developed into an inspiring, powerful brand.

Imagine getting your message heard because you’ve developed a powerful, confident brand voice as an authority and leader in your field.

Imagine people buying your products and services, because you’ve discovered the exact words and phrases that capture their attention and inspire them to take action.

 

My Ideal Client

You’re my ideal client if:

  • You’re a digital marketer or creative entrepreneur who wants clarity about the problem you solve and the transformation your solution provides for your target market;
  • You’re an introvert who’s afraid of standing out and being noticed and you want to be more visible and confident;
  • You’re highly qualified and experienced in your field, but you feel like an imposter and you would like to feel like an authority and leader in your field;
  • You have a digital product or great offer to sell and you’re ready to hire a sales copywriter and brand storyteller;
  • You want to fast track your journey from invisible and unknown to rock star marketer.

 

I’m a good fit for digital marketers and creatives who sell:

  • One-on-one and group programs
  • Digital products like eBooks and eCourses
  • Masterminds, retreats and workshops

If you want to fast track your journey from invisible and unknown to rock star marketer, you can hire me to develop your brand story, key messages and write your sales pages and other copy for you.

 

Brand Language

You need the LANGUAGE to talk about your business, your value and your brand promise. Your brand’s language has to be working well to give your customers the right subconscious cues, rather than accidentally sending out the wrong cues and messages.

The world’s most profitable brands have conversations with their customers. They set out to be liked by them, because once someone likes a brand, they usually become a loyal customer.

A brand is far more than a name or logo. It’s the stories that people tell about you. The ultimate goal is that your audience tells stories about how your brand is making their lives better.

The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

– Philip Kotler, Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University

 

Sales Copywriting

People make buying decisions based on emotion and justify their purchases with logic. They buy products whose advertising promises them better health, better relationships, more money, more time, more status, more adventure, more fun and value for money.

Even if you’re a good writer, commercial writing is different, because it requires extensive knowledge of language, sales psychology and proven copywriting frameworks.

If your brand stands for something that resonates with your audience’s needs, desires and problems and provides great value for money, they will buy your products and services.

 

Brock Bowen“It has been an absolute pleasure to work with Maureen to write my tagline, some copy for my website and my About Page.

She has a true gift in asking the right questions, paying attention to the stories I shared and bringing these to life through the words she has used.

It feels powerful to present my message elegantly, and I am now focused and clear in sharing my mission and vision with the world.

Maureen is a master at her craft and brought my energy to life with words. I loved her ideas and what she wrote for me. Truly magical.”

Brock Bowen | The Wizard Entrepreneur

 

Jacinda Meiklejohn“I came to Maureen knowing I wanted help to better communicate and connect with my tribe through my copy. What I got from our experience was so much more than that.

While working with Maureen, I gained SO much depth of clarity about who I was and wasn’t talking to. I felt free to let go of a big part that I had not previously realised was not in alignment with me.

Maureen has the ability to cut right to the heart of what you’re saying and hear beyond just the words.

She really heard and understood me better than I could myself.

Maureen was able to translate my words of what I thought was a jumbled mess of confusion into a clear and concise message that made sense. What a relief!

Maureen went above and beyond to co-create a title and tag line that sums up what I’m all about it. The process was fun, creative and synchronistic. I love what she has come up with and I can’t wait to integrate it into my website.

I highly recommend working with Maureen if you want to have fun translating your words and story into a message that aligns with you and connects with your tribe.”

Jacinda Meiklejohn | Online Wellness Coach

 

The Power of Making a Decision

You have the power to decide who you want to be and what you want to be known for.

The only person you are destined to become is the person you decide to be.

– Ralph Waldo Emerson

There is great power in making the decision to fast track your journey from invisible and unknown to rock star marketer. You feel inspired and empowered to move forward on your goals with confidence, clarity and conviction. It is this certainty that gives you the power to slay the dragons of self-doubt, insecurity and procrastination.

If you want to fast track your journey from invisible and unknown to rock star marketer, send a message via my Contact form or email maureenp@maureenpprice.com

 

Professional Bio

Maureen P. Price helps digital marketers and creative entrepreneurs fast track their journey from invisible and unknown to rock star marketer, with sales copywriting and brand storytelling.

She is the author of JOIN THE REVOLUTION: How Baby Boomer Women Can Thrive in the Digital and Information Revolution and she’s written about branding and superstars in the Huffington Post.

She graduated from Sydney University with a Bachelor of Social Studies and a major in Government (Political Science).

She’s a former mental health practitioner and scuba diving instructor, so she knows how the mind works, especially how people process information, language and emotion.

She studied copywriting with Ray Edwards and marketing with Marie Forleo and Amy Porterfield.

She lives in Cairns, Queensland, Australia and enjoys people, reading, swimming, scuba diving, pop culture, film, music and travelling in Asia and the Pacific.

Twitter https://twitter.com/maureenp_p

Facebook https://www.facebook.com/MaureenPPrice

Website: https://maureenpprice.com

Email: maureenp@maureenpprice.com

 

As seen in:

the huffington post

 

 

Contact

The best way to contact me is to send a message via my Contact form

Email: maureenp@maureenpprice.com