Writing brand stories and copy for marketers selling digital and physical products.
Writing web pages, so you sell products with clarity, confidence and purpose.
Editing nonfiction books.
Contributing blogger for Huff Post, writing about branding and superstars. You can check it out here.
For years, I was a stressed out mental health social worker, dealing with psychotic and suicidal emergencies and managing high, complex case loads of adults suffering from serious mental illnesses. I got to the point where my own life was not worth living, because I felt exhausted, both physically and emotionally. I decided I was no longer willing to tolerate being subjected to such constant, high levels of stress in the workplace.
It was not the suicidal and psychotic patients who stressed me. It was the team leaders and managers, who were mostly a mix of incompetent sycophant, malignant narcissist and sociopath. They played dirty politics, created toxic teams and didn’t care much about the patients.
You can’t possibly fulfil your purpose in life and business, if you are physically and emotionally exhausted. You need to feel energised and supported by empowering, nurturing friends and mentors, if you want to share your gifts with the world.
Deep within each one of us there is an inner longing to live a life of greatness and contribution – to really matter, to really make a difference. We may doubt ourselves and our ability to do so, but I want you to know of my deep conviction that you can live such a life. You have the potential within you. We all do. It is the birthright of the human family.
– Stephen R. Covey, The Eighth Habit: From Effectiveness to Greatness
I believe you need to reinvent yourself as the world changes around you, so you can stay relevant and make your contribution to the world.
As a brand storyteller, I seek to discover what is unique about you and your products. My greatest strength is unravelling the ideas in your mind, and shaping them into an inspiring, powerful brand story. I believe, at the heart of every great brand, is a deeper meaning that transcends your product or service.
You’re a digital marketer who struggles with how to talk about yourself, your business and your products. If I asked you what your brand represents, you would have a hard time telling me. If I asked you to tell me your brand story, you wouldn’t know which story to tell, or you might me tell some irrelevant story.
Or you’re busy, and telling brand stories and writing sales copy is not your zone of genius. You’d rather hire a copywriter and brand storyteller to do that for you.
You need a captivating brand name and slogan that tells your audience who you are and what you’ve got for them.
I promise an illuminating journey of discovery with empathy and expert guidance, where we uncover your brand mentor archetype, and develop your brand name and slogan.
When you know your brand name and slogan, you have a powerful way to connect with your target audience.
Some brand names and slogans I have developed:
- Brock Bowen, The Wizard Entrepreneur | Transforming Time, Energy and Money
- Jacinda Meiklejohn, The Self-Love Alchemist | Illuminating Your Path to Freedom
- 3PLUS USA, Body Confidence for Everyday People | Get on Track
I help you tell your story in your unique voice and style, so you can connect with your tribe and sell your products and services.
Think of me like your brand anthropologist who travels inside the heart of your business and uncovers the LANGUAGE you need to communicate with your tribe.
You need the LANGUAGE to tell your story and talk about the meaning of your business. Your customers want to know what it is about you that makes you perfect for them. It’s important to give them a clear message about who you are, what you stand for and how you’re different from your competitors.
Your brand’s language has to be working well to give your customers the right messages, rather than accidentally sending out the wrong signals.
A brand is far more than a name or logo. It’s the stories that people tell about you. The ultimate goal is that your audience tells stories about how your brand is making their lives better.
The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
– Philip Kotler, Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
I’ve studied legends in the copywriting, advertising and marketing fields–people like Gary Halbert, David Ogilvy, Dan Kennedy and Jay Abraham.
I’ve studied growth hackers like Sean Ellis, Eric Ries and Neil Patel, and Silicon Valley venture capitalists like Peter Thiel, Andrew Chen and Tim Ferriss.
I’ve studied with rock star digital marketers–Marie Forleo, Amy Porterfield and Ray Edwards.
I’ve uncovered the marketing, copywriting and branding strategies that have transformed everyday people into marketing rock stars.
I’m your go-to copywriter and brand storyteller, if you want an audience who loves you and buys your products.
Imagine people buying your products and services, because you’ve discovered the exact words and phrases, that capture their attention and inspire them to take action.
Imagine getting your message heard, because you’ve developed a powerful, confident voice as an authority and leader in your field.
Even if you’re a good writer, commercial writing is different, because it requires extensive knowledge of language, sales psychology and proven copywriting frameworks.
People make buying decisions based on emotion and justify their purchases with logic. They buy products whose advertising promises them better health, better relationships, more money, more time, more status, more adventure, more fun and great value for money.
If your brand stands for something that resonates with your audience’s needs, desires and problems and provides great value for money, they will buy your products and services.
“It has been an absolute pleasure to work with Maureen to write my tagline, some copy for my website and my About Page.
She has a true gift in asking the right questions, paying attention to the stories I shared and bringing these to life through the words she has used.
It feels powerful to present my message elegantly, and I am now focused and clear in sharing my mission and vision with the world.
Maureen is a master at her craft and brought my energy to life with words. I loved her ideas and what she wrote for me. Truly magical.”
Brock Bowen | The Wizard Entrepreneur
“Maureen has the ability to cut right to the heart of what you’re saying and hear beyond just the words.
She really heard and understood me better than I could myself.
Maureen was able to translate my words of what I thought was a jumbled mess of confusion into a clear and concise message that made sense. What a relief!
The process was fun, creative and synchronistic. I love what she has come up with and I can’t wait to integrate it into my website.
I highly recommend working with Maureen if you want to have fun translating your words and story into a message that aligns with you and connects with your tribe.”
Jacinda Meiklejohn | Online Wellness Coach
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Maureen Price is a sales copywriter, brand storyteller and contributing blogger for Huff Post.
She graduated from Sydney University with a Bachelor of Social Studies and a major in Government (Political Science).
She’s a former mental health social worker and P.A.D.I. scuba diving instructor. She knows how the mind works, especially how people process information, language and emotion.
Maureen has studied legends in the copywriting, advertising and marketing fields–Gary Halbert, David Ogilvy, Dan Kennedy and Jay Abraham. She’s studied growth hackers–Sean Ellis, Eric Ries and Neil Patel, and Silicon Valley venture capitalists–Peter Thiel, Andrew Chen and Tim Ferriss. And she’s studied with rock star digital marketers–Marie Forleo, Amy Porterfield and Ray Edwards.
Maureen has uncovered the marketing, copywriting and branding strategies that have transformed everyday people into marketing rock stars. Maureen is your go-to copywriter and brand storyteller, if you want an audience who loves you and buys your products.
She lives in Cairns, Queensland, Australia and enjoys people, reading, swimming laps, scuba diving, pop culture, film, music and travelling in Asia and the Pacific.