I write brand stories and copy for marketers, entrepreneurs and coaches working in the consumer electronics, and health and wellness markets.
I edit non-fiction books for VIP clients, and write 2-minute signature brand video scripts.
I’m a contributor for Huff Post on brands, superstars and marketing.
If you want to build an audience that loves buying your products, I’m your go-to communications strategist.
For years, I was a stressed out mental health social worker assessing psychotic and suicidal emergencies in the emergency departments of public hospitals, and managing complex case loads of adults suffering from mental illness in the community.
I got to the point where I was so physically and emotionally exhausted that I thought my own life was not worth living.
It was not the suicidal, psychotic patients that stressed me, but the team leaders and managers who were often a mix of machiavellian, narcissist and psychopath. They played dirty politics, created toxic teams and didn’t seem to care about the patients. You know the types of personalities that are common in bureaucracies and corporations.
I decided I was no longer willing to tolerate the constant, high levels of stress in the workplace just so I could earn my salary of approximately $100,000 a year.
What I learned is that you decide who you want to be, and what you want to be known for. You reinvent yourself to stay relevant, and use your skills to make your contribution in the world. I believe every success story is a tale of reinvention.
I call myself the Mother of Reinvention because I have successfully reinvented myself from Scuba Diving Instructor to Mental Health Social Worker to Life Coach, Copywriter, Brand Storyteller, Author and Editor of Non-Fiction books.
You’re a digital marketer who struggles with how to talk about yourself, your business and your products. If I asked you to tell me your brand story, you wouldn’t know which story to tell, or you might me tell some irrelevant story.
Telling brand stories and writing sales copy is not in your zone of genius. You prefer to hire a copywriter and brand storyteller to do that for you.
Even if you think you’re a good writer, commercial writing is different, because it requires extensive knowledge of sales psychology, proven copywriting frameworks and language. To write great copy you need to understand your target audience, and how to communicate to their emotional and logical brains.
I’m an expert in archetypal branding. I help you to tell your story in your unique voice and style by guiding you on your Hero’s Journey, where we uncover your brand mentor archetype and slogan.
Some brand mentor archetypes and slogans I have developed are:
- The Wizard Entrepreneur | Transforming Time, Energy and Money
- The Self-Love Alchemist | Illuminating Your Path to Freedom
- Master of Digital Culture | Awakening the Force for Good
- The Energy Healer | Nurturing, Nourishing and Healing You
- Body Confidence for Everyday People | Get on Track
You need a captivating brand name and slogan that tells your audience who you are and what you’ve got for them. When you know your brand name and slogan, you have a powerful way to connect with your tribe.
Think of me like your brand anthropologist who travels inside the heart of your business, and discovers the stories for your tribe. This is important work because stories are what make people decide if they like you, if they believe you understand their problems, and if they want to do business with you.
Brands are constantly telling stories and inviting us into their experiences. Red Bull gives us wings, and invites us to watch extreme sports. Harry Potter gives us an enchanting story, and invites us into the magical world of wizardry.
Some of the most successful companies in the world like Google, Apple, Microsoft, SAP, Red Bull, Coca Cola, Nike, NASA and the World Bank employ Chief Storytellers.
Julie Roehm, Chief Storyteller for SAP, says great storytellers inspire people to create nations, develop new markets and change the world.
Avinash Kaushik, Google Digital Marketing Evangelist says, “Storytelling is a powerful way to get our clients to think differently.”
If your brand stands for something that resonates with your target audience’s desires, solves their problems and provides great value for money, they will buy your products.
It’s worth spending the time and money to get crystal clear about your archetypal brand identity, target audience, and the value you offer.
Maureen P. Price is a Master Storyteller, Copywriter and Communications Strategist. She writes brand stories and copy for the consumer electronics, and health and wellness markets. She edits non-fiction books for VIP clients and writes 2-minute Signature Brand Video scripts. She’s a contributor for Huff Post on brands, superstars and marketing.
If you want to transform from unknown to marketing rock star, and build an audience that loves buying your products, Maureen is your go-to communications strategist.
Maureen graduated from Sydney University with a Bachelor of Social Studies, and a major in Government (Political Science).
She lives on the Gold Coast, Queensland, Australia, and enjoys meeting new people, walking, swimming laps, yoga, tech, pop culture, film, music, reading and travel.
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