I am the Mother of Reinvention. I have successfully reinvented myself from Scuba Diving Instructor to Mental Health Social Worker, Life Coach, Copywriter, Brand Storyteller and Editor of Non-Fiction books.
I believe you need to reinvent yourself as the world changes around you, so you can stay relevant and continue to contribute to the world.
I am a Master Storyteller, Copywriter and Communications Strategist. I write brand stories and website copy for marketers who want to fast track their journeys from unknown to marketing rock star, with an audience that loves them and buys their products and services.
I write for the consumer electronics market and the health and wellness market. I write for Huff Post on brands, superstars and marketers. I also edit non-fiction books, and write 2-minute Signature Brand Video scripts.
For years, I was a stressed out mental health social worker dealing with psychotic and suicidal emergencies, and managing high, complex case loads of adults suffering from serious mental illnesses.
I got to the point where I was so physically and emotionally exhausted that I thought my own life was not worth living.
It was not the suicidal, psychotic patients that stressed me. It was the team leaders and managers who were a mix of incompetent sycophant, narcissist and sociopath. They played dirty politics, created toxic teams and didn’t seem to care about the patients.
I decided I was no longer willing to tolerate the constant, high levels of stress in the workplace to earn my salary of approximately $100,000 a year.
What I learned is that you decide who you want to be, and what you want to be known for.
The only person you are destined to become is the person you decide to be.
– Ralph Waldo Emerson
You’re a digital marketer who struggles with how to talk about yourself, your business and your products. If I asked you what your brand represents, you would have a hard time telling me. If I asked you to tell me your brand story, you wouldn’t know which story to tell, or you might me tell some irrelevant story.
Telling brand stories and writing sales copy is not in your zone of genius. You prefer to hire a copywriter and brand storyteller to do that for you.
Even if you think you’re a good writer, commercial writing is different, because it requires extensive knowledge of sales psychology, proven copywriting frameworks and language. To write great copy you need to understand your target audience, and how to communicate to their emotional and logical brains.
You need a captivating brand name and slogan that tells your audience who you are and what you’ve got for them. When you know your brand name and slogan, you have a powerful way to connect with your tribe.
Some brand names and slogans I have developed are:
- (Unconventional Business Coach) The Wizard Entrepreneur | Transforming Time, Energy and Money
- (Health and Wellness Coach) The Self-Love Alchemist | Illuminating Your Path to Freedom
- (Budget priced smartwatch and fitness trackers) Body Confidence for Everyday People | Get on Track
- (Author) Master of Digital Culture | Awakening the Force for Good
You need the LANGUAGE to tell your brand stories and talk about the meaning of your business. Your customers want to know what it is about you that makes you perfect for them. It’s important to give them a clear message about who you are, what you stand for and how you’re different from your competitors.
Think of me like your brand anthropologist who travels inside the heart of your business and discovers the LANGUAGE you need to communicate with your tribe.
Maureen P. Price is the Mother of Reinvention. She has successfully reinvented herself from Scuba Diving Instructor to Mental Health Social Worker, Life Coach, Copywriter, Brand Storyteller, Author and Editor of Non-Fiction books.
Maureen is a Master Storyteller, Copywriter and Communications Strategist. She writes brand stories and website copy for marketers who want to fast track their journeys from unknown to marketing rock star, with an audience that loves them and buys their products and services.
She writes for the consumer electronics and health and wellness markets, and for Huff Post on brands, superstars and marketing. She edits non-fiction books, and writes 2-minute Signature Brand Video scripts.
Maureen graduated from Sydney University with a Bachelor of Social Studies and a major in Government (Political Science). She studied marketing and copywriting with Marie Forleo, Amy Porterfield and Ray Edwards.
She lives in Cairns, Queensland, Australia and enjoys swimming, diving, pop culture, tech, film, music, reading and travel.
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