“Archetypes are psychological imprints that are hardwired into our psyches and the collective unconscious.” – Carl Jung Archetypes Archetypes are powerful forces in our individual psyches and the collective unconscious. Superstars, actors and politicians have achieved phenomenal success by embodying certain archetypes and you can too. In the competitive world of digital marketing, brands are…
Author Archive | Maureen P Price
Why Your Audience Needs to Hear Your Brand Story
If I ask you to tell me your brand story, you don’t know what story to tell, or you tell some irrelevant story. What do you do that adds value to the world, and serves your target audience? What does your audience want? How does your offer give them what they want? And…
Develop Brand Confidence & Resonate Like a Superstar
Would you like to develop brand confidence and resonate with your audience like a superstar? Are you a digital marketer or entrepreneur who is struggling to communicate with your target audience? If so, it’s time to take a look at your brand. Purpose and Core Message A mistake I see a lot of digital…
What do Lady Gaga, Rihanna & a Story Expert Contribute to Branding You
You don’t have to be a famous celebrity like Lady Gaga or Rihanna to have a personal brand. If you have a website or social media account, you already have a brand.If you’e a digital marketer or creative entrepreneur, you will discover how to brand yourself with story and style by reading this article. In…
How to Write Website Copy: 11 Top Tips
Are you struggling to write website copy? Do you sit and stare at the blank screen not knowing what to write? Here are 11 top tips to to write your site. #1 Research your ideal reader before you start writing Writing becomes easier when you know who you’re writing for. Start with demographics like age, sex,…
13 Ways to Be More Productive & Feel Happier
Why are some people more productive than others? If everyone has the same number of hours in the day, why do some people get so much more done than others? It’s easy to get distracted in this hyper-connected, always-on world with text messages, phone calls, email, Internet, Facebook, Twitter, YouTube, Periscope, Snapchat, Instagram…
How to Tell Your Brand Story
Tell your brand story and connect with your tribe. Digital marketers are using the structure of the Hero’s Journey to tell their brand stories, connect with their tribes and sell millions of dollars worth of products and services. Why Tell Brand Stories We tell stories to educate, entertain and inspire. We tell stories about books, films,…
How to Write Headlines Like a Copywriting Legend
You can write headlines like a copywriting legend by adapting proven headline templates and keeping a swipe file. This is what the copywriting legends did. The headlines that compel people to buy products and programs have already been written, tested on a variety of platforms and proven to be effective over time. John Carlton…
How to Write an About Page
The About Page is hard to write, because it’s not easy communicating your value to your target audience, and differentiating yourself from the competition. Your About Page has to give your audience an insight into who you are, what you have to offer and why they should care. The About Page is the most visited…
How to Overcome Procrastination
Are you feeling trapped, wanting to quit your job and become an online entrepreneur, but are being held back by procrastination? You’re working to pay your rent or mortgage, put food on the table and buy some nice clothes, but you’re not feeling fulfilled. Deep down inside, you want to escape. You want…