Author Archive | Maureen P Price

Branding With Archetypes

“Archetypes are psychological imprints that are hardwired into our psyches and the collective unconscious.” – Carl Jung Archetypes Archetypes are powerful forces in our individual psyches and the collective unconscious. Superstars, actors and politicians have achieved phenomenal success by embodying certain archetypes and you can too. In the competitive world of digital marketing, brands are…

Continue Reading

How to Write Website Copy: 11 Top Tips

Are you struggling to write website copy? Do you sit and stare at the blank screen not knowing what to write? Here are 11 top tips to to write your site. #1 Research your ideal reader before you start writing Writing becomes easier when you know who you’re writing for. Start with demographics like age, sex,…

Continue Reading

How to Tell Your Brand Story

Tell your brand story and connect with your tribe. Digital marketers are using the structure of the Hero’s Journey to tell their brand stories, connect with their tribes and sell millions of dollars worth of products and services.   Why Tell Brand Stories We tell stories to educate, entertain and inspire. We tell stories about books, films,…

Continue Reading

How to Write Headlines Like a Copywriting Legend

You can write headlines like a copywriting legend by adapting proven headline templates and keeping a swipe file. This is what the copywriting legends did. The headlines that compel people to buy products and programs have already been written, tested on a variety of platforms and proven to be effective over time.   John Carlton…

Continue Reading

How to Write an About Page

The About Page is hard to write, because it’s not easy communicating your value to your target audience, and differentiating yourself from the competition. Your About Page has to give your audience an insight into who you are, what you have to offer and why they should care. The About Page is the most visited…

Continue Reading