My Ideal Client

I’m sick and tired of seeing loud mouthed braggarts captivate the attention of a crowd and take the marketing world by storm, while you’re left sitting on the sidelines with no-one noticing you. I’ve had enough of fake people, fake websites and fake news. And I’m fed up with billionaire bullies, terrorists and warlords getting…

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Get Published in the Huffington Post

Important Announcement – 12 September, 2016 There’s been a major change since I published this blog on Sept 8, 2016. And since I wrote my eBook, How to Get Published in the Huffington Post on 10 July 2016. On Sept 10, 2016, I discovered that Arianna Huffington had left the Huffington Post. I read about…

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How to Tell Your Brand Story

Tell your brand story and connect with your tribe. Digital marketers are using the structure of the Hero’s Journey to tell their brand stories, connect with their tribes and sell millions of dollars worth of products and services.     Why Tell Brand Stories We tell stories to educate, entertain and inspire. We tell stories about books,…

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How to Write Headlines Like a Copywriting Legend

You can write headlines like a copywriting legend by adapting proven headline templates and keeping a swipe file. This is what the copywriting legends did. The headlines that compel people to buy products and programs have already been written, tested on a variety of platforms and proven to be effective over time.   John Carlton…

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How to Write an About Page

The About Page is hard to write, because it’s not easy communicating your value to your target audience and differentiating yourself from the competition. Your About Page has to give your audience an insight into who you are, what you have to offer and why they should care. The About Page is the most visited…

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