How to Create a Business Vision Statement

how to create a business vision statement

A business vision statement is a powerful way to transform your mindset, and build a business and life you love.

The first step in creating your business vision statement is to ask some questions.

  • When you look into the future, what do you see?
  • What do you want to be there?
  • Who do you want to be there?
  • What do you see that represents success to you?

In order to answer these questions, you will need to free your mind from day-to-day worries and allow yourself the freedom to visualise your future, just like famous sportspeople visualise their performance prior to an important event.


Prepare to Write Your Business Vision Statement

#1 Turn off your computer and get out of your office, house or apartment. I like to go to a special place in nature with my backpack, writing pad, pen, water and snacks. I walk into the rainforest and sit by a waterfall or find a peaceful spot on a deserted beach.

#2 Look at the road in front of you. Don’t focus on how you will make it happen.

#3 Think outside the box.

#4 Be creative and think about ideas that are too outrageous to share with anyone.

#5 Use mind mapping. Mind mapping allows you to brainstorm ideas without having to provide explanations or strategies on how to achieve your goals. Simply write random thoughts on paper and expand on them later.

vision animates, inspires and transforms purpose into action

Harness the Power of Visualisation

Visualisation is using your imagination to see yourself in a situation that has not happened yet, picturing yourself having or doing the thing you want, and successfully achieving the results you want. Famous sportspeople have been using this technique successfully for years.


  • Relax and clear your mind of all mental clutter and set aside any issues, problems or concerns.
  • Close your eyes and focus on your mind’s eye. This is where you use your mind to see things and create visual images. Some people refer to it as the “third eye” and it is located around the middle of the forehead, slightly above the junction of the eyebrows.
  • Visualise what you want in your mind’s eye. If you notice any thoughts, simply observe them and refocus on the images you want to create in your mind’s eye.
  • Turn it into a movie, featuring you in the starring role.
  • See yourself as having or doing what you want.
  • Make the movie clear and vivid, happy and exciting.
  • Imagine how it feels and really feel it.
  • What are you saying to yourself?
  • What are others saying about you?
  • How great does it all seem to you?


Imagine you have travelled into the future in a time machine. The date is December 31, twelve or more months from now. You are having a New Year’s Eve dinner at your favourite restaurant with your partner, friends or family. You are reflecting on the past twelve months.


  • What successes do you have to share?
  • What are you happy about?
  • What do you admire about yourself?
  • What do you have to celebrate?


Write Your Business Vision Statement

Write your business vision statement in the present tense as if it has already happened. At the end of this process you will have a 3 to 4 page document.

Have you written your business vision statement? Let me know. I’d love to hear from you.


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