Archive | Business

Branding With Archetypes

  “Archetypes are psychological imprints that are hardwired into our psyches and the collective unconscious.” – Carl Jung   Archetypes Archetypes are powerful forces in our individual psyches and the collective unconscious. Superstars, actors and politicians have achieved phenomenal success by embodying certain archetypes and you can too. In the competitive world of digital marketing,…

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My Ideal Client

I’m sick and tired of seeing loud mouthed braggarts captivate the attention of a crowd and take the marketing world by storm, while you’re left sitting on the sidelines with no-one noticing you. I’ve had enough of fake people, fake websites and fake news. And I’m fed up with billionaire bullies, terrorists and warlords getting…

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Get Published in the Huffington Post

 Important Notice – 22 January 2018 The Huff Post Contributing Blogger Platform on the U.S site has closed. Important Announcement – 12 September, 2016 There’s been a major change since I published this blog on Sept 8, 2016. And since I wrote my eBook, How to Get Published in the Huffington Post on 10 July…

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How to Tell Your Brand Story

Tell your brand story and connect with your tribe. Digital marketers are using the structure of the Hero’s Journey to tell their brand stories, connect with their tribes and sell millions of dollars worth of products and services.     Why Tell Brand Stories We tell stories to educate, entertain and inspire. We tell stories about books,…

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How to Write Headlines Like a Copywriting Legend

You can write headlines like a copywriting legend by adapting proven headline templates and keeping a swipe file. This is what the copywriting legends did. The headlines that compel people to buy products and programs have already been written, tested on a variety of platforms and proven to be effective over time.   John Carlton…

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