The Mindset of a Successful Entrepreneur

The mindset of a successful entrepreneur
Mindset determines the success or failure of entrepreneurs. Successful entrepreneurs are aware of how their mindset affects their judgement and behaviour. They use their knowledge, expertise, and creativity to develop sweet spot business ideas, products and services that provide great value for paying customers.

They believe in themselves and have friends who believe in them too. They don’t take any notice of critics and detractors. They don’t allow trolls and naysayers to influence them.

Successful entrepreneurs know when they keep the end goal in mind, they are more likely to get what they want.

successful marketers set a stop work time


Successful entrepreneurs set a stop work time. They know they need to stop working at a certain point in the day and shift gears to non-work mode, if they want to relax and sleep well. They know if they don’t set boundaries between work and home life, they will become stressed. And they know stressed minds do not make wise decisions.


Why Are Some People More Successful

When I was growing up, I remember asking my mother why some people were more successful than others. She told me: “You get the hand you are dealt with in life.” That is what she believed.


Fixed Mindset Versus Growth Mindset

We now know from the work of renowned psychologist, Carol Dweck that some people have a fixed mindset and others have a growth mindset.

Those people with a growth mindset believe that we can expand our intellect, learn new skills, improve our character and overcome obstacles. Whereas those people with a fixed mindset believe that if you have to work at something, you must not be good at it.

People with growth mindsets admire effort because it can result in achievement. They believe even geniuses have to work hard for their achievements.

Thomas Edison’s teachers said he was “too stupid to learn anything.” He was fired from his first two jobs for being “non-productive.” As an inventor, Edison made 1,000 unsuccessful attempts at inventing the light bulb.



Beliefs are basically emotion-fuelled thoughts you think over and over again. Any repeated thought becomes an automatic subconscious belief that directs your behaviour in any situation related to that belief.

Our beliefs win every time a personal goal is in conflict with one of our subconscious beliefs.


When it comes to sheer neurological processing abilities, the subconscious mind is millions of times more powerful than the conscious mind.

 – Dr Bruce Lipton


Think of how many times you made a New Year’s resolution and stuck to it for only a few days or weeks, only to return to the old behaviour. You probably had a subconscious belief that interfered with your intentions.


Reprogram Your Subconscious Mind

The good news is you can teach yourself to replace limiting beliefs.

Most of our limiting beliefs come from early childhood when negative judgements from our parents and significant others, constantly repeated, became subconscious beliefs.

To replace any limiting beliefs, the first step is to bring them into conscious awareness.

Try monitoring your thoughts as you try something you believe you cannot do.

If you listen to your thoughts, you will hear negative messages about failure.

These thoughts are subconscious, automatic thoughts that are trying to protect you from the pain of failure based on old, childhood programming.

The best solution is to create new positive beliefs to replace them and this requires repetition.

It does not matter whether you believe your new positive beliefs at first.

Your subconscious mind is habitual and the more you focus on your new positive beliefs, the faster they will be stored in your subconscious mind and the faster you will create new, neural pathways in your brain.


Recommended Reading

Bruce Lipton, The Biology of Belief

Carol Dweck, Mindset: The New Psychology of Success


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