Tag Archives | brand mentor archetypes

Branding With Archetypes

“Archetypes are psychological imprints that are hardwired into our psyches and the collective unconscious.” – Carl Jung Archetypes Archetypes are powerful forces in our individual psyches and the collective unconscious. Superstars, actors and politicians have achieved phenomenal success by embodying certain archetypes and you can too. In the competitive world of digital marketing, brands are…

Continue Reading